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Legal

Privacy Policy

This policy explains what information Pequannock Valley Dental Associates collects, how we use it, and the choices you have.

A patient being welcomed at the front desk of Pequannock Valley Dental Associates in Pompton Plains, New Jersey

Effective August 2026.

Information We Collect

We collect information you give us directly, such as your name, phone number, email address, and the details you include when you request an appointment or send us a message.

We also collect limited technical information when you visit the site, such as your browser type, device type, and the pages you view, which helps us keep the site working properly.

How We Use Information

We use your information to respond to your requests, schedule and confirm appointments, provide dental care, handle billing and insurance, and meet our legal obligations.

Protected health information is handled in accordance with applicable state and federal law, including HIPAA, and our Notice of Privacy Practices.

SMS and Mobile Messaging

When you provide your mobile number and opt in, we use it to send text messages you have requested, such as appointment reminders, confirmations, scheduling updates, and replies to your questions.

Mobile information and SMS consent are never shared with third parties or affiliates for their own marketing or promotional purposes, and we do not sell your personal information. We share information only with the vendors that operate our scheduling and messaging on our behalf, solely to deliver the service, and never for their own marketing.

Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out and HELP for help. Opting out of text messages will not affect your ability to receive care or to reach us by phone or email.

We retain mobile numbers and records of consent and opt-out for as long as needed to operate the messaging program and to meet legal and recordkeeping obligations. To make a privacy request, call (973) 831-0444 or use our Contact page.

How We Share Information

We share information only as needed to provide care and operate the practice, for example with laboratories, insurers, payment processors, and the vendors that run our scheduling and messaging systems on our behalf.

We do not sell your personal information, and we do not share it for third party marketing.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect the information we hold, and we keep records for as long as required by law and by sound recordkeeping practice.

Your Choices

You may ask us to correct your information, request a copy of your records, or ask that we stop contacting you by a particular method. Reply STOP to any text message to opt out of messaging.

To make a request, call (973) 831-0444 or use our Contact page.

Changes to This Policy

We may update this policy from time to time. The current version will always be posted on this page.

Call (973) 831-0444Services